About
Built by a founder,
for founders.
Founder, Category Intelligence
I got into this because of a pattern I kept seeing. Founders I was working with would ask why a certain competitor kept showing up in AI recommendations when their product was clearly better. I didn't have a good answer, so I started digging.
Around 2023 I started seeing something new. Founders were getting inbound from buyers who said they found them through ChatGPT. Not Google. Not an ad. An AI recommendation.
I got obsessed with understanding how that worked. What determines which companies show up? Why does one company get consistently recommended and another with a better product never surfaces?
I spent months running queries across ChatGPT, Gemini, Claude, and Perplexity, tracking patterns, testing different signals. Eventually I built a methodology that made the answers consistent enough to be useful.
This report is what I wish someone had handed me when I first started asking these questions. Not an SEO audit. A direct answer to: what are AI systems saying about your company, and what should you change.
How I work
Research first
Every finding comes from actual AI system outputs. I run the queries, log what comes back, and build the analysis from that. Not from what seems like it should be true.
No generic advice
This isn't a checklist of SEO fixes. It's about understanding the specific positioning decisions that change how AI systems describe your company.
Honest about limits
AI systems change constantly. I'm upfront about what we can and can't predict, and I focus on the signals that tend to stick.
Background
AI Systems & Recommendations
Two-plus years spent understanding how ChatGPT, Gemini, Claude, and Perplexity actually make recommendation decisions. What sources they weight, how categories form, what signals move the needle.
GTM & Positioning
Years of positioning work with B2B founders. That context matters because knowing where you stand is only useful if you know what to do with it.
Competitive Analysis
Tracking why some companies consistently win mindshare in their category while others with similar products barely register.
Market Positioning
Helped founders across SaaS, fintech, and B2B services figure out how to describe what they do in ways that actually stick.
Want to see what AI systems are saying about your company?
$799. 48-hour turnaround. Everything included.