About
A new layer of
market discovery.
Srinivas Siddhart · Founder, Category Intelligence
Buyers used to research software by searching, comparing pages, and reading reviews. Increasingly, they ask an AI system instead, and act on whatever it says back.
An AI shortlist is not built the way a search results page is. It draws on different signals and forms opinions that do not always match how a company sees itself. Most founders have no visibility into any of this.
That gap is what Category Intelligence set out to study: two years of running the same questions across ChatGPT, Gemini, Claude, and Perplexity, watching how recommendations actually form.
The goal is not to chase a ranking. It is to understand this layer of market discovery clearly enough to help companies compete in it, whether or not they have ever heard the term GEO.
How We Work
Research first
Every finding traces back to an actual AI output. We log what each system says, then build the analysis from that.
No generic advice
Not an SEO checklist. The specific positioning decisions that change how AI systems describe a company.
Honest about limits
AI systems change constantly. We are upfront about what is predictable, and focus on signals that tend to hold.
Background
AI Systems & Recommendations
Two-plus years understanding how ChatGPT, Gemini, Claude, and Perplexity form recommendations: what they weight, what shifts them.
GTM & Positioning
Years of positioning work with B2B founders, because knowing where you stand only matters paired with what to do about it.
Competitive Analysis
Tracking why some companies consistently win category mindshare while others with comparable products stay invisible.
Market Positioning
Helping founders across SaaS, fintech, and B2B services describe what they do in language that travels.
See how AI systems currently describe your company.
$199 | 48-hour turnaround | Everything included.